Marketing Resources

Marketing your brand or business online has become a key factor in driving traffic to your website. You can strategically increase your marketing efforts using social media, online ads, SEO, and more!

Inspire Your Website Visitors With CTA Buttons That Drive Sales

You might think you’ve done everything in your power to optimize your website. But for some reason, your conversion rates still aren’t going up. Your visitors just aren’t doing what you want them to do....

5 Elements of the Perfect Social Media Selling Strategy

Have you heard the news?  Social media isn’t just a marketing game anymore. In 2020, learning how to sell on social media can greatly impact your bottom line. The most popular social media platforms have...

5 Ways To Build Your Brand Presence on Social Media

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.  Considering...

Ensure Your Emails Aren’t Lost in Transmission

With the volume of email we send and receive daily, it’s easy to take the process for granted — especially if your website hosting service includes email. Hosting companies, like Bluehost and GoDaddy, offer email...

Why You Need a Business Profile on Social Media

For many business owners, social media is seen as a Pandora’s box of additional responsibilities and expenses that would take a toll on their already thinly-stretched resources.  As with any form of marketing, you get...

How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies

Setting up a booth at a trade show is a wonderful way to promote your company. You meet new leads or potential partners, you network with folks in your industry, and you get to showcase...

How to Build and Promote a Webinar

Are you looking for new strategies for marketing your business? How about a marketing strategy that can land you high-quality leads in under an hour?  If that sounds too good to be true, you haven’t...

What Is a Target Audience and How To Define Yours Through Target Market Analysis

On Project Runway, judges will frequently ask contestants about the customer who will purchase their designs. “Who is this girl? Where is she going?” The judges know the designers need to identify who their customer...

How to Use Instagram Video to Promote Your eCommerce Store + Instagram Video Ideas

Ever since the invention of moving pictures in the late 1800s, video has enthralled audiences. It’s no wonder that, more than a century later, viewers are hungrily consuming videos in their newest habitat: social media. ...

Staying Up To Date: How To Refresh Your Social Media Profile

Are you struggling to keep your business’s social media presence up-to-date and consistently refreshed? Can you remember the last time you gave your social media profiles a much-needed makeover?  Courses, books, and niche news sources...

How To Grow Your Email List in 12 Creative Ways

Learning how to grow your email list is one of the best things you can do for your business.  According to the Data & Marketing Association, 99% of consumers check their email daily. Similarly, Content...

How to Create a Brand Ambassador Program

Long before the age of social media, people depended on their community to tell them where to get the freshest bread or the best shoe shine. As it turns out, our consumer behavior hasn’t changed...