Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

How To Write Better Product Descriptions for Your Online Store

eCommerce isn’t just here to stay. It’s taking over retail.  Experts predict that annual eCommerce sales will exceed $6 trillion dollars by 2023.  Retail conglomerates and small businesses alike turn to online stores to sell...

The Ultimate Guide to Building a Small Business Website in 7 Steps

With the 2020 pandemic decreasing face-to-face interactions, small businesses have found it’s more important than ever to connect with customers via websites and social media.  Although small businesses increased online interactions by 51% in 2020,...

How To Manage Your Team Using the 5 Common WordPress User Roles

The WordPress platform is one of the best-known website building tools in the world. As of 2021, it’s powering nearly 40% of all websites. The software is designed to help companies and individuals build and...

How To Create a Sitemap (and Why You Should)

All you need to get traffic is a beautiful website with a great homepage and awesome content.  Right? Wrong.  You need to do more.  Due to the increasing size and complexity of websites, search engines...

How To Use Free Ad Sites To Promote Your Website Online

Creating a website for your business is essential, as almost 90% of consumers discover local businesses online. But what’s next after launching your website? The excitement you have and the growth strategy you’ve put into...

Does My Website Need SSL? Learn the Benefits of SSL for Website Security

When it comes to running an online business, the internet is an awesome place to meet your customers. Unfortunately, it’s also a good place for hackers who want to sell your data for a few...

The Importance of Online Reviews: How To Get Google Reviews and Build Social Credibility

The importance of online reviews is more critical for your brand than you might realize. Reviews determine your company’s reputation. When you get more reviews, you will gain higher authority, search engine ranking, leads, and...

How To Boost Your Email Open Rates With a Good Cold Email Subject Line

There’s no denying email outreach marketing offers incredible opportunities. Email marketing is especially useful for small businesses when it comes to prospecting new potential customers and keeping existing clients engaged with your product.  By 2023,...

How To Craft the Perfect Twitter Marketing Strategy for Business Success

When crafting social media content, it can be tricky to know how to choose which platform to focus on and optimize your posts for. Each network has its own atmosphere, and you need to learn...

TikTok Marketing: Top 3 Strategies + Best Practices for Small Businesses

Whether or not you’re a business that caters to the Generation Z (Gen Z) market, it’s a good idea for your brand to become one of the earliest adopters of TikTok marketing. TikTok started as...

The How-To Guide to Social Media Hashtags for Business Marketing

An effective social media hashtag strategy that guides customers toward your business online requires a lot more than adding #ThrowbackThursday to your posts.  Whatever social media platform you use to build your business, knowing how...

The California Privacy Rights Act and How To Implement It in Your Business

On Nov. 3, 2020, 56% of California voters voted to approve Proposition 24, a ballot that created the California Privacy Rights Act (CPRA).  Keep reading to learn more about the CPRA and what it means...