WordPress plugins can be lifesavers for small businesses. A small business can turn to various plugins on WordPress to assist with managing customer service, web design, and social media.
But since there are so many different options in the WordPress Plugin Repository, it can be overwhelming to know which plugins are the best to use.
That’s where we can help.
Read on to learn more about the recommended plugins for:
- Search engine optimization (SEO)
- Page building
- Improving speed and mobile performance
- Social media and email
Plugins for SEO: Yoast and Squirrly
If you want your business to rank higher in relevant searches, you have to optimize your content for SEO.
“It’s helped us rank first on Google for competitive keywords, drive millions of organic traffic visitors to our site, and convert millions in sales. The Yoast plugin makes it so easy to create a perfectly search engine optimized page or blog post, telling you exactly what tweaks to make before publishing. It’s truly incredible for any small business.”
“It has all the features we need, including a live assistant tool that gives us tips as we write, sort of like Grammarly for SEO. Squirrly has definitely made our employees happy and more productive. The live assistant feature alone has helped us optimize our content and reduce our bounce rate by over 11%.”
Plugins for Page Building: Elementor and Beaver Builder
A full-time web developer usually isn’t an option for small businesses. But some plugins make building a website an achievable feat.
“We recently redesigned our entire website from the ground up in two days using Elementor and Elementor Pro. Using Elementor Pro’s Theme Builder, we were able to design every element of our new theme to be exactly the way we wanted it. [This was] while also improving the overall speed of our site and adding additional features to make our website more user-friendly.”
“I’ve worked on 200-plus WordPress websites, and it’s hands-down the best page builder plugin I’ve used. [Beaver Builder is] the best for site speed, and the easiest to scale since it allows you to use conditional logic to apply templates to specific categories, products, and pages.”
Plugins for Improving Speed and Mobile Performance: WP-Optimize and AMP
“Optimizing a WordPress site’s loading speed is the best way to improve user experience by reducing latency and load time. A caching plugin makes websites load faster by exporting a lighter version of your website from its database of saved HTML pages.”
His top tip is to use the image compression feature to decrease the size of data-heavy multimedia files.
“What WordPress AMP does is take mobile pages and strips out everything unnecessary. When it comes to mobile internet, having your page load faster will not only make consumers happy, but it will actually also help your Google ranking.”
Plugins for Connecting With Customers: Grow by Mediavine and Sumo
“It comes in handy for people still building a following,” Cain says. Grow lets users control whether or not to display engagement totals. You can also set it to show when you hit a certain amount.
“[If] you don’t yet have social proof, having a low share count may not look attractive to potential readers.”
“My email list is the strongest part about the Her.CEO brand, and [it] has a strong community that is at the core of my website and company. I love the Sumo plugin because it makes setting up an initial auto-responder easy, and auto-imports my new contacts into my email provider.”
WordPress plugins offer solutions for your business’s everyday problems.
SEO plugins like Yoast and Squirrly can help customers easily find your website. You can build your email list with Sumo or add social media with Grow by Mediavine. Design your website with Beaver Builder or Elementor, then make it run smoothly with AMP or WP-Optimize.
Listen to the advice from our experts and watch your website flourish.
Do you have a plugin suggestion for small businesses? Let Bluehost know in the comments below!