52 Website Content Ideas for Small Businesses

If you’re a new website owner, consider investing in content marketing. It is easily the most cost-effective marketing strategy.

It establishes your brand as an authority and offers several benefits:

  • Increased visibility in search engine results
  • Improved conversions
  • Brand awareness
  • Increased audience trust

Ideally, every business website should deliver new content weekly (or more frequently). But brainstorming for new posts can be challenging.

We’ve put together a list of 52 website content ideas to help you fill your editorial calendar.

Website Content Ideas

  1. Brand Goals
  2. Discounted Items
  3. Listicles
  4. Feature Celebrity
  5. Giveaway
  6. Industry News
  7. Employee Appreciation
  8. Video tutorial
  9. Book review
  10. Informative post
  11. Quotes
  12. Resource Page
  13. Interviews
  14. Business Page Update
  15. Easter roundup
  16. Checklists
  17. Customer Review
  18. Q&A
  19. Podcasts
  20. FAQs
  21. Neighborhood Guides
  22. Job Hunting Tips
  23. User-generated Content (UGC)
  24. E-Books
  25. Templates
  26. Infographics
  27. Testimonials
  28. Twitter thread
  29. Guest Posts
  30. Polls
  31. Teasers
  32. Memes
  33. Content Audit
  34. Article roundup
  35. Recap Posts
  36. Webinars
  37. Surveys
  38. Reflections
  39. Case Studies
  40. Business Spotlight
  41. Buying Guide
  42. Company News
  43. Behind-the-Scenes
  44. Whitepapers
  45. Press Releases
  46. Product Recommendations
  47. How-to’s
  48. Tips and Tricks
  49. Success Stories
  50. 12 Days of Christmas Holiday Posts
  51. Highlights
  52. Predictions

1. Brand Goals

Start the new year with renewed energy. Create content that establishes your brand goals for the coming year.

Share loyalty programs, new products in the works, or improved customer service policies.

2. Discounted Items

Use content to promote large discounts on old inventory to “make way for new products.”

You can create content around Valentine’s Day or New Year’s resolutions to promote your gear.

3. Listicles

Listicles, a portmanteau of the words “list” and “articles,” are among the most popular post types because they’re easy to scan and quick to read.

Give your followers 10 tips, 9 ways, 5 reasons, 8 signs, or, you know, 52 website content ideas.

4. Feature Celebrity

Showcase a rock star, actor, athlete, or another celebrity related to your industry that will resonate with your target audience.

5. Giveaway

Online contests or giveaways are always an excellent way to drum up engagement.

Run a contest on your website asking users to follow your social media pages or ‘like’ your posts.

Website content ideas — Giveaway

6. Industry News

Use Google Alerts to curate daily industry news snippets from around the globe. You can also share newsworthy Twitter posts to score points with your fans.

7. Employee Appreciation

Introduce a new hire on your team or celebrate a key employee from the customer call center or help desk.

You can share a professional-quality image of the person in their element and use this opportunity to foster a deeper connection with your audience.

8. Video tutorial

Videos have become another popular content format that businesses should get into. You can communicate in a way that isn’t possible with other media and also benefit from video marketing.

You can demonstrate how to use your product and service. Or you can share the success stories of your customers.

9. Book review

Write a review on a “must-read” book for business owners, entrepreneurs, or startups that has helped and inspired you and is relevant to your audience.

10. Informative post

Look out for your audience and share information that might be helpful for them.

For example, online security is a massive concern for many shoppers. You can write a post that explains what you do to ensure website security and offer steps or tips for your readers to protect their privacy and security.

11. Quotes

People love a good quote.

If you’re looking for ways to connect with your audience or demonstrate authority, share quotes that resonate with your goals.

You can share famous or funny quotes or even collect inputs from influencers and thought leaders in your field and create a “Quote of the Day” image to share on your blog and social channels.

12. Resource Page

Create a resource page (like Unbounce did) that includes all your how-to posts or guides, categorized by topics.

13. Interviews

Interview someone in your niche. It could be an employee, a colleague, a loyal customer, an expert, or a social influencer. And if there’s a tie-in, explain how your products or services contributed to their success.

14. Business Page Update

Refresh your website and business pages  —  Yelp, Google+, Google My Business, Brightlocal.com, Yahoo Local, YP.com, and Insider Pages  —  with helpful information, ratings, and maps.

15. Easter roundup

If the Easter season is around the corner, this week could be an excellent time to offer readers decorating ideas, recipes for family gatherings, or interesting facts about celebratory events.

Not every post needs to be about your business  —  doing so will likely push away readers  —  so offer them something of value that has nothing to do with your bottom line.

16. Checklists

Many people confuse checklists with listicles and vice versa. Both are easy to scan, but checklists are often more practical. They help people keep track of information so they won’t forget anything.

If springtime is starting, share a checklist for a little digital spring cleaning.

digital spring cleaning checklists

17. Customer Review

Nine out of 10 consumers trust customer reviews as much as recommendations from family and friends.

Highlight a customer review and invite your loyal followers to submit their own.

18. Q&A

Host a Q&A session about your product or service and interact with your customers.

Ask customers to send in questions via Instagram, which you can address in a video or blog post to be uploaded on your website.

19. Podcasts

Podcasts are a series of episodic digital audio files that users can listen to. It is a popular way people learn and consume content.

While podcasts have been around for more than 20 years, they’ve only started gaining traction in the past five years, with platforms like Clubhouse and features such as Twitter Spaces emerging.

You can start your weekly or monthly podcast on your website to answer customers’ queries.

20. FAQs

Update your FAQ page so your readers can find quick answers to the most common issues.

And add a live chat widget for easy access to your company when customers want additional information.

21. Neighborhood Guides

Link to informative local pages.

Better yet, write blogs to highlight local small businesses and non-profit initiatives. Share top 20 things to do in locations near your customers. 

22. Job Hunting Tips

2021 was the year of ‘The Great Resignation,’ where workers left their jobs at historic rates. Experts expect the trend to continue into 2022.

Help your readers understand what makes a candidate stand out. Share new business openings in your industry and tips on updating resumes.

23. User-generated Content (UGC)

Are you running out of website content ideas?

Posting user-generated content (UGC) provided by your customers and clients may be the answer.

Besides giving you a much-needed content creation break, user-generated content builds trust and engagement between brands and followers, turning them into loyal customers.

Try reposting user-generated content when you run out of website content ideas.
Image Source

Start an Instagram campaign that asks your followers to upload photos of them using your products. You can craft content around their responses and publish it on your website.

24. E-Books

E-Books are another great website content idea.

You can think of them as longer, more in-depth blog posts that come in a PDF format and are downloadable.

Create an e-book and use them as a lead generation tool — offer them for free in exchange for a customer’s email address.

25. Templates

What makes templates a good website content idea is that they provide a model that others can replicate to achieve the same results.

For example, if you’re a graphic designer, you can offer free downloadable social media templates in exchange for an email address to build your email marketing list.

26. Infographics

Create a stunning infographic to help your readers learn visually.

You can design an infographic to explain complex topics or share recent statistics.

27. Testimonials

If you’ve been in business for a while and have a few clients under your belt, it shouldn’t be hard to ask for a testimonial.

You can also use testimonials to support a write-up presenting your product’s best features.

28. Twitter thread

Running out of website content ideas? Try making a Twitter thread.
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A Twitter thread (also known as a tweetstorm) is a series of connected tweets from a single person. Instead of confining tweets to the 280-character limit, users can create a thread to tell a story or share information.

WordPress has a feature that allows you to publish blog posts as Twitter threads. Get more website visitors and subscribers by sharing your best blog content on a different medium.

29. Guest Posts

Build credibility with influencer relationships. Get an industry expert to guest post on your blog.

30. Polls

Encourage reader engagement by asking them via social media posts what type of content they would like to get from you. You can hold polls on Facebook, Twitter, or Instagram.

Post the poll results on your website for further discussion.

31. Teasers

Ask your readers for name suggestions for a new product. And include a teaser photo of it and a short, anticipatory write-up.

32. Memes

Add personality to your blog posts by incorporating memes.

Memes are humorous ideas, behaviors, or styles that share commentary on a particular culture  —  you could say they’re the internet’s inside joke.

Memes are another good website content idea

You could create a personalized meme by overlaying text over a photo or using a GIF-maker.

33. Content Audit

Part of keeping your content production flow moving is performing a content audit.

Remove outdated blog posts, social media posts, and webpages. Refresh photos and stats.

34. Article roundup

If you run out of website content ideas, consider putting together a roundup of favorite articles in your field from the past week.

Busy readers will appreciate the easily-digestible summaries to stay up to date.

35. Recap Posts

A recap is a summary that helps people recall events.

You can post a recap of a one-time event or monthly summaries of your most relevant news.

36. Webinars

Host a free webinar on your website.

Choose experts for your panel and offer a transcription, PDF summary sheet, or SlideShare of the information at the end of the session.

37. Surveys

Everyone has an opinion.

Create a survey or poll to capture more data about your audience and offer a prize for the first few contributors or a discount coupon for everyone who participates.

Website content idea — conduct a survey and publish results on your website.

38. Reflections

If you run out of website content ideas, sharing something you’ve learned from a failure or a significant experience is always worth reading.

39. Case Studies

Case studies examine how you achieved success in a particular situation.

Case studies often border on the fine line between content marketing and advertising. So include practical takeaways for the audience.

40. Business Spotlight

In preparation for Small Business Saturday, which happens during Black Friday weekend, a fantastic website content idea might be to feature a fellow local business that you love or want to emulate.

41. Buying Guide

Consider creating a buying guide that helps educate users about buying a specific product. Compare different products, but highlight your product’s strengths.

Buying guides are also great content options for affiliate marketing websites.

42. Company News

Use your company’s blog to share relevant announcements and news, such as acquisitions, expansions, or new product offerings.

43. Behind-the-Scenes

Create a behind-the-scenes video shot in your manufacturing plant or service center to give fans a close-up look at what goes into making your products. Showing off the human side of your brand creates more loyalty.

44. Whitepapers

Write a whitepaper or e-book about a critical element of your business or industry.

HubSpot explains, “A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” You can also use this whitepaper as a downloadable content upgrade (or lead magnet) for related posts.45. Press Releases

Press releases also make a good website content idea.
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Press releases keep the public informed.

Write pieces for print and online publications whenever anything newsworthy happens within your organization.

46. Product Recommendations

When holidays are close, consider publishing product recommendations and holiday deals on your e-commerce website to encourage followers to purchase from your website.

47. How-to’s

Draw in potential clients by sharing how-to’s or tutorials.

These types of content are helpful as they walk your new customers through using the product step-by-step.

48. Tips and Tricks

You can share some tips, tricks or life hacks to make your customers’ lives easier.

49. Success Stories

Are you running out of website content ideas?

Share success stories of someone you look up to. If they’re someone you know personally, you can even interview them.

50. 12 Days of Christmas Holiday Posts

The 12 days of Christmas is a popular holiday concept and can get your audience in a festive mood.

You can adapt this concept to your content strategy. You can create 12 days of:

  • Giveaways
  • Discounts
  • Featured products
  • Holiday Tips

51. Highlights

If the year is coming to a close, a great website content idea would be to share highlights and reflect on the year.

52. Predictions

Predictions for the coming year in your niche are always a popular read.

Final Thoughts: 52 Website Content Ideas to Drive Traffic to Your Site

We hope this list of website content ideas inspires you, prevents writer’s block, and keeps your online content fresh and engaging.

But good content is nothing if you give your website visitors a bad experience by slow load times.

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Devin Sears
Devin Sears | Field Marketing Manager

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